Brand Logo Design

For the sushi restaurant TATAMI, I was entrusted with developing a brand identity that pays homage to traditional Japanese aesthetics while embodying a contemporary flair. The name "Tatami" references the classic Japanese mats used in traditional rooms, and I drew upon this concept to inform the design.

I created a logo and accompanying branding assets that reflect the elegance and simplicity of Japanese design. My inspiration stemmed from the graceful lines of Japanese brush strokes and the serene beauty of nature, which are integral to Japanese culture. By integrating these elements with a modern twist, I aimed to capture the essence of fine dining in Japan while presenting the brand with a fresh and sophisticated edge.