04MODURA
BRAND Style Guide
Modura, a local fashion retailer, approached me to develop a brand identity for their upcoming venture. My task was to create a logo and visual identity that resonated with their target audience.
To ensure the brand identity would effectively connect with potential customers, I started by conducting interviews with college students and influencers, which helped me gain insights into their preferences and purchasing behaviors. I also researched current trends and analyzed competitors to identify opportunities for differentiation and relevance.
PRINT / DIGITAL DESIGN
Tools: Adobe Photoshop / Adobe Illustrator
Target Audience
Trendsetters and fashion enthusiasts
Fashion influencers
Even goers
Eco conscious consumers
BRAND VOICE
The tone for Modura is lively and vibrant, mirroring the dynamic spirit of our target audience. The brand embraces individuality and encourages its audience to stand out and make a statement with their fashion choices.
PHOTOGRAPHY
Shown below are options for visuals to be used. Soft, muted colors, gentle airy fabrics and light accents of sparkle create a delicate, ethereal vibe.
Buttons
Shown below is the set of buttons created for Modura. The buttons include variations in colour that represent different statuses and hover status.
ICONS
Shown below is the set of icons created for Modura. The icons include variations in colour that represent different statuses and hover status.
THE Brand
Modura is a vibrant fashion brand designed for the trend-conscious youth and young professionals who crave individuality and style.
Modura is more than just clothing; it's a lifestyle choice for those who value both style and substance.
The logo should be used in its entirety, including the company name, tagline, and any other elements that are part of the logo.
