01Artprenuers
Brand Manual Design
An Initiative of Naya Jeevan
Artprenuers, a non-profit organization dedicated to nurturing artistic talents in children and elderly individuals with intellectual disabilities.
The Brief
The client required a comprehensive brand manual book for the organization. The brand manual needed to encapsulate their brand's identity, guidelines, and visual elements, ensuring consistency across all platforms and materials.
Objectives
To define and standardize the visual and verbal identity of Artpreneurs for Change.
To provide clear guidelines for future use of the brand in various media.
To create a resource that can be used by designers, marketers, and other stakeholders.
What I did:
Research and Planning
Identified Brand Elements
Created a Visual Style
Documentation and Guidelines
Duration:
2 Weeks
PRINT SPECIFICATIONS
Cover: 300gsm matte finish, Interior Pages: 170gsm matte finish, Full Colour (CMYK)
The Outcome
I worked on creating a clean and visually appealing layout. I integrated whimsical and hand-drawn elements throughout the manual to reflect the logo and brand identity.
Additionally, I included practical applications such as business cards, brochures, and social media graphics which equipped the organization with versatile tools to effectively communicate their brand.
The final printed manual, served as an essential resource for all stakeholders, embodying the organization's creative spirit and commitment to their cause.